The Web Marketing Specialist will build, maintain, and enhance Tungsten Automation’s corporate marketing site. You’ll partner with marketers and developers to amplify Tungsten’s recent rebrand, drive digital experience, drive high-quality leads, convert prospects into clients, and accelerate online event registrations. The team plans and owns production work related to site integrations into a cohesive TungstenAutomation.com.
Key Responsibilities
- Web Design
- Define, design and build custom landing pages based on internal client requirements
- Aid in building out the web design system to ensure brand consistency
- Validating designs with testing: user testing, heatmaps, A/B testing, etc.
- SEO & GEO
- Monitor and provide recommendations for SEO and GEO enhancements on the website; develop SEO Content templates for Marketers
- Analyze and report on SEO/GEO performance and ROI
- Provide development recommendations for technical SEO
- Web Development
- Propose both visual and technical enhancements to the CMS then review and revise page builds as new components are created
- Assist validating Sitecore enhancements prior to deployment
- Web Strategy
- Collaborate with stakeholders in strategy conversations, research best practices, and assist with competitive landscape audits
- Web Content Authoring
- Launch new pages by translating content into the corresponding templates
- Rework existing pages into the new design system
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
Required Experience
- 5+ years of experience publishing content to the web on a content management system (CMS), e.g., Adobe Experience Manager, Sitecore, WordPress
- BS or BA in Web/Interactive Design, Digital Marketing, Information Technology, Marketing, Communications, Business, or a related field
- Strong HTML skills and understanding of CSS principles
- Strong computer/technical skill and ability to quickly master new software
- Demonstrated understanding of web best practices, site optimization, and accessibility requirements
- Experience working with Figma or XD
- Experience with SEO and working with tools like Semrush, Screaming Frog, Ahrefs
- Proactive, detail-oriented, and results-focused with outstanding program/project management skills.
- Excellent verbal and written communication skills; the ability to build relationships and collaborate with teammates and stakeholders cross-functionally, cross-regionally, and globally.
- Ability to think creatively and bring fresh ideas to the table for maximum impact and results.
- Ability to manage and adapt quickly to change and respond positively and flexibly to competing priorities.
Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets
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