ROLE:
- CRM Strategy & Execution: Develop and implement a multi-channel CRM strategy (email, SMS, push notifications, loyalty programs) to drive customer engagement, retention, and lifetime value.
- Customer Segmentation & Personalization: Define and manage audience segments to deliver targeted and personalized campaigns, optimizing communication for different stages of the customer lifecycle.
- Automation & Campaign Management: Design and oversee automated flows (welcome series, cart recovery, win-back campaigns) and manage ad-hoc marketing communications.
- Data Analysis & Insights: Monitor campaign performance (open rates, CTR, conversion rates, churn, CLV) and generate actionable insights to improve results.
- Cross-Team Collaboration: Work closely with marketing, content, design and product teams to ensure consistent and impactful customer communication.
QUALIFICATIONS:
- Degree in Marketing, Management, Economics, Data Science, Communication or similar (preferred)
- Proven experience in CRM, email marketing, or lifecycle marketing (minimum 3 years)
- Proficiency in CRM platforms (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar)
- Excellent analytical skills and attention to detail
- Fluent in Portuguese and Independent in English
- Real team-player - Autonomous, proactive and responsible
- Good organizational skills
OFFER:
- Young, fast-paced and dynamic work environment
- Possibility of career advancement and “causing impact”
- Discounts for staff, health insurance, gym and other benefits
Tipo de oferta: Período Integral
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