Job Description
We’re looking for a Growth Marketing Specialist to join our Performance Marketing team and play a key role in driving measurable growth across the entire customer journey.
In this role, you will develop and execute targeted digital marketing strategies that align with the broader marketing organization. You will work closely and cross-functionally with field marketing and performance marketing teams to ensure alignment between channel activations and regional initiatives, creating unified, integrated plans for our core audiences. Your efforts will directly support company OKRs by connecting day-to-day tactics to overarching business objectives, optimizing campaign effectiveness, and enhancing overall pipeline growth.
In this role you will be able to work on a hybrid model, working both from home and from our Lisbon office once per week.
What will you be doing?
Act as the primary liaison for the Performance Marketing team, representing its priorities and performance in cross-functional meetings — and effectively communicating the goals, needs, and feedback of other teams back to Performance Marketing to ensure alignment and shared success.
Develop a deep understanding of the entire customer journey, from lead creation to closed opportunity, and proactively identify opportunities, including testing and channel integration initiatives, to remove friction, improve conversion rates, and strengthen the funnel overall.
Analyze performance across channels and touchpoints to generate actionable insights that shape and support a cohesive, data-driven strategy for driving growth.
Regularly review funnel performance, including lead quality and quantity, conversion rates, and segment or channel-specific pipeline and average deal size (ADS), to identify trends and optimization opportunities.
Work closely with channel owners and cross-functional partners (Regional Marketing, Sales, Integrated Campaigns) to ensure consistent alignment on strategic goals, performance measurement, messaging, and precise audience targeting.
Partner with channel and campaign owners to develop comprehensive activation plans that integrate paid, owned, and earned channels, strategically tailored to engage buyers throughout their journey
What are we looking for:
Minimum 3-5 years of experience in data-driven digital/performance marketing (experience in B2B SaaS required).
Fluent in English (verbal and written).
Strong analytical skills with experience using Google Analytics, Looker, Tableau, or similar BI tools (working knowledge of SQL preferred but not required)
Strong verbal and written communication skills with the ability to communicate complex ideas and translate data into actionable insights.
Experience using marketing automation platforms such as Marketo, Eloqua, or Pardot, along with a solid understanding of CRM systems like Salesforce and HubSpot.
Proven experience collaborating cross-functionally with product, sales, and marketing teams to align strategies and drive shared outcomes
Experience with account-based marketing (ABM) is a plus, especially if you’ve worked on strategies that target high-value accounts (1:1 and 1:few) and align closely with Sales.
Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.
