Overview
The Expleo Group MarCom team is looking for a Senior Manager Marketing Analytics for maternity cover, (one year FTC) who will be a vital link between our business objectives and MarCom team by providing comprehensive analysis on MarCom performance.
The ideal candidate will play a key role in driving data-driven decision-making processes, supporting marketing actions, optimisations, and providing valuable insights and enhancing overall marketing performance. He/she will partner with key internal stakeholders and must be ROI driven. The role will also help align business objectives with technology requirements and therefore contribute to the MarTech architecture and growth plan.
- Build and maintain the marketing data platform (Funnel) - Including data sources, data manipulations and dashboards.
- Provide actionable insights to enhance marketing strategies and optimise budgets.
- Analyse marketing campaigns and customer data to assess their effectiveness and ROI.
- Work with teams across MarCom to streamline our data sources, analyse results and outline how results impact business outcomes
- Analytics thought leadership (full funnel coordination, marketplace changes, new ad technology).
- Work with CRM team to build the roadmap for marketing attribution needs across the team.
Responsibilities
Analytics:
- · Assess the effectiveness of marketing channels and campaigns through the analysis of key metrics, such as conversion rates, click-through rates, cost per lead, and return on investment (ROI), and provide actionable insights and recommendations.
- · Supporting and guiding other MarCom teams to allow them to generate their own insights.
- · Ad-hoc analytic requests.
Reporting, monitoring and automation:
- · Implement and utilise data analytics tools to generate reports and dashboards for marketing performance evaluation.
- · Ensure MarCom and Salesforce data is available, consistent.
- · Advises other marketing functions (website, online/offline advertising, brand, product development) as the knowledge owner for customer and marketing data.
- · Supporting MarTech acquisition with business value requirement creation.
Market Research:
- · Provide insights on target market segments based on customer characteristics, behaviours, and demographics.
- · Competitor benchmarking
Essential skills
The ideal candidate will have minimum of 5 years experience working in performance marketing and data analysis in B2B sales or marketing environment.
Tools and techniques:
- · Strong analytical skills with proficiency in data analysis tools (e.g. PowerBI, Excel, SQL).
- · Knowledge of CRM and MarTech such as Salesforce, GA4, and paid channels (i.e. LinkedIn) and tracking (GTM).
- · Experience working with Funnel IO would be a bonus.
- · Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
Skills:
- · Innate ability to translate data into strategic recommendations and business insights to help data-driven decision making – a data story teller.
- · Excellent communication and presentation skills.
- · Ability to work collaboratively in a cross-functional team environment.
- · Self-starter who proactively works towards meeting demand, independently looks for new and better ways of doing things, and learns new tools and systems without much guidance.
- · Growth and problem-solving mindset, towards constant optimisations of marketing performances.
