Position Snapshot
Location: Braga or Linda-A-Velha, Portugal
Company: Nestlé Business Services (NBS)
Full-time / Hybrid Fluent in English
Main Purpose of Job
Analytics and Performance insights have a direct impact on Business performance and are required all along the Marketing Chain to drive strategy and activation both at development phase and sustain mode to drive continous improvements. In Digital Marketing Services, such critical operations require a strong Leadership and management to guarantee a seamless continuity of the foundational services, to evolve it considering new technologies and AI and to continuously upskill to expand and deliver more added value.
Upcoming partnerships. increase of complex and more advanced services and high-impact on the Business performance require even more focus and a high level of seniorty to manage complex operations in a broad ecosystem with specific technologies.
The main responsibilities of the Analytics Service Lead are to lead his service expansion, delivery and adoption, providing direction and guidance to Centers Operation Leads, supporting engagements streams, driving best-in-class service expansion and building and maintaining the Service Delivery Model and Global documentation. He/She is accountable of service quality and tackles escalations and is the SPOC for Internal and External Stakeholders for any topic related to his Service Line.
This role involves:
Developing and implementing a global foundation and a scalable and seamless service model for IBS to connect a centralized intelligence infrastructure starting from data operations applying advanced analytics, predictive modeling, and AI/ML techniques to produce high-quality, actionable reporting for business partners ultimately optimizing consumer engagement and marketing performance.
Leading a team in order to become the main driver of Analytics Services evolution among key stakeholders, continuously innovate (in terms of services, activities, processes, skills, capabilities and tools), promote Analytics related service line best practices with Nestle operation teams across centers, pilot new services, and support the delivery of Analytics solutions with the help of the Operations. This person will be accountable to understand business needs (expressed or not) and map them to the services.
Support the development of analytics frameworks, using AI/ML, predictive/ prescriptive / cognitive modeling, and data visualization techniques to enable business stakeholders extracting actionable intelligence.
A day in the life of...
- Define the service vision and value contribution of service to support Group vision in close alignment with Group Marketing;
- Define and implement a capability roadmap for the service line, considering data, technology, analytics, operations and other areas across marketing activities;
- Implement and continously optimize a harmonized global service model, incl. roles / skills and responsibilities, governance and standardized delivery processes across the IMS operations centers network;
- Lead new and/or complex cross-functional marketing analytics projects with global marketing, business, IT and IMS stakeholders;
- Define and drive service adoption and expansion strategy across business partners and provide support and education to ensure successful adoption;
- Identify and operationally connect different marketing, sales and product data sets across teams, such as Marketing, IMS, Sales or others;
- Develop and build the required unified data infrastructure (consumer, social, sales, marketing data), Marketing technology and automation foundation into service catalogue and/or connect to Nestlé-internal capabilities if existing;
- Support the development of analytics frameworks, using AI/ML, predictive/ prescriptive / cognitive modeling, and data visualization techniques to enable business stakeholders extracting actionable intelligence;
- Create modular interfaces for business stakeholders to consume visualized analytics data (reports and dashboards) Change Mgmt and Stakeholder Engagement;
- Lead, mentor and grow an existing and new E2E Marketing Analytics team, connection with other streams;
- Act as the primary point of contact for leadership on operational issues related to marketing data and analytics;
- Communicate the benefits and impact of the service to relevant stakeholders;
What will make you successful
- Ability to understand an organization's strategic goals and translate them into actionable plans;
- Proven track record in conception and practical implementation of marketing analytics strategies in multinational brands - from approach, data management, reporting to inisights generation;
- Familiarity with data science methodologies, including data mining, predictive modeling and statistical analysis;
- Strong knowledge of marketing analytics platforms and technics (e.g., Google Analytics, database marketing, Tableau, attribution modeling, A/B testing);
- Experience with data visualization tools and techniques;
- Proven experience in leading, guiding and orchestrating multi-disciplinary, physical & remote teams;
- Highly proactive, motivating and team-player personality who can easily bond with individuals;
- Demonstrated analytical thinking with a test & optimize mindset and interest to continously innovate;
+10 years of experience in Analytics either in agency or CPG company;
In-depth understanding of Analytics operations, tech and strategy;
Good understanding of Analytics strategy and Digital Marketing Strategy and Operations overall;
Experiences demonstrating a flexibility, agility, can do attitude and speed in complex contexts;
Willing to innovate and create new services in a multi-cultural, multi-market world;
Startup or innovation background in consumer product, insights or marketing environments is a plus;
