ABOUT US
Indie Campers is the leading campervan platform, dedicated to making road trips accessible and unforgettable for everyone. Our mission is driven by innovation, a strong product, and an unwavering commitment to our customers. By prioritizing a seamless booking experience and delivering high-quality road trips at competitive prices, Indie Campers has become the go-to choice.
With over one million nights rented through our travel platform, we have welcomed more than 300,000 travelers from 169 countries. We offer a diverse and continually expanding range of road trip options: from short-term RV rentals to long-term campervan subscriptions, and even the opportunity to purchase one of our vehicles.
Our goals are ambitious, and we set high standards in everything we do, embracing challenges that push us to innovate and excel. We are dedicated to growing our team with talented individuals who share our enthusiasm for creating exceptional travel experiences, a strong ownership sense and our commitment to operational excellence.
THE ROLE
As an Indie Campers Paid Search Senior Specialist, you will be responsible for developing and executing paid search strategies to maximize the number of nights offered, optimize cost per night sold, and manage cost of sales (COS) as a percentage of revenue. Your role will involve managing paid search campaigns, analyzing performance data, and implementing optimizations to achieve our growth and profitability targets.
You will be joining our Growth team, reporting directly to the Growth Executive and working closely with the Revenue Management team.
WHAT WILL YOU WORK ON?
- Paid Search Strategy: Develop and implement paid search strategies to increase the qualified demand through paid search channels.
- Campaign Management: Manage and optimize paid search campaigns across various platforms (e.g., Google Ads, Bing Ads) to maximize performance.
- Performance Analysis: Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Cost Optimization: Optimize cost per night sold while maintaining high-quality standards and achieving revenue targets.
- Budget Management: Manage paid search budgets to ensure efficient allocation of resources and achievement of financial goals.
- Performance Monitoring: Track and report on key performance indicators related to paid search, including nights offered, cost per night sold, and COS.
- Cross-functional Collaboration: To align paid search strategies with overall business goals.
- Process Improvement: Identify and implement opportunities for process improvement and innovation in paid search activities.
- Industry Insights: Stay informed about the latest industry trends and best practices to ensure our paid search strategies are effective and innovative.
WHO ARE WE LOOKING FOR?
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in paid search marketing, digital advertising, or related roles.
- Strong understanding of paid search strategies and best practices.
- Excellent organizational and time management skills.
- Strong problem-solving and analytical abilities.
- Effective communication and interpersonal skills.
- Proficiency in paid search tools and platforms (e.g., Google Ads, Bing Ads).
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
- Strong attention to detail and commitment to operational excellence.
- You thrive in fast-paced environments and feel comfortable with ever-changing situations.
- You are motivated by taking ownership of your tasks and driving continuous improvement.
- Fluency in English is mandatory.
Are you ready to Go Indie?
