ABOUT US
Indie Campers, the go-to campervan Marketplace, is on a mission of making road trips available to everyone. Thanks to its digital approach and customer-centric orientation, Indie Campers has developed a strong booking experience and high-quality road trips at affordable prices.
With over one million nights rented through our travel platform, we have welcomed more than 300,000 travelers from 169 countries. We offer a comprehensive and expanding array of road trip possibilities: short-term RV rentals, long-term campervan subscriptions, and the possibility of buying one of our vehicles available for sale.
Rooted in a deep technological focus, our challenges are both exciting and demanding and require top talent and motivation to be successfully pursued. We are growing our team and looking for those interested in pursuing this dream with us and joining an ever-developing journey.
THE ROLE
As Indie Campers' CRM & Referral Specialist, you will be responsible for implementing and maintaining CRM and Referral strategies to increase customer conversion, retention, loyalty, and ultimately Revenue. You will also be responsible for managing customer data, analysing customer behaviour and engagement, and optimizing customer communications across multiple channels towards maximising CRM & Referral impact in the business.
You will be joining our Growth team in our HQ reporting directly to the Growth Director, and working very closely with Product, Tech and the rest of the Growth Team.
WHAT YOU WILL WORK ON?
- Work closely with Product Marketing to scope CRM campaign needs linked to business development workstreams.
- Build content and audiences for broadcast and targeted emails;
- Ensure all email campaigns are accurate, tested and deployed on time;
- Monitor email deliverability and flag any issues as soon as they occur;
- Use a test and learn methodology across all communications to learn more about our customers and become incrementally more effective;
- Monitor campaign performance, report on results and incorporate successes into future activity;
- Build new customer journeys, combining learnings to date and new ideas to deliver on KPIs;
- Optimize existing customer communications to increase conversion rates and improve customer experience and loyalty.
- Develop and implement strategies to enhance the Referral Program, ensuring it aligns with overall business objectives and attracts high-quality referrals.
- Monitor and analyze referral data to identify trends, measure program effectiveness, and recommend improvements to maximize engagement, conversion rates and revenue.
KPIs
- Subscriber base;
- Traffic per contact in CRM platform;
- CRM and Referral revenue generated per eligible CRM and Referral user.
WHO ARE WE LOOKING FOR?
- 5+ years of experience in CRM Marketing. Ideally also with experience in Referral Programs.
- Experience in e-commerce businesses, with repeat purchase behavior and/or seasonally orientated;
- Comfortable with using CRM marketing platforms to build and deploy campaigns;
- Able to build and amend email templates using drag-and-drop, HTML, dynamic content, and personalization;
- Experience with building segments and campaigns within marketing automation software, ideally Ortto;
- Strong data-driven and analytical skills, with the ability to interpret complex data sets, generate insights, and drive data-informed decisions to optimize CRM and referral program performance.
- Knowledge of data and regulations connected to usage of data;
- You thrive in fast-paced environments and feel comfortable with ever-changing situations;
- Fluency in English is mandatory.
Are you ready to Go Indie?