About Primetag:
Primetag is a leading technology company transforming the way brands manage and measure influencer marketing. With a platform built on innovation and data, we empower marketers to make smarter, more effective decisions in their campaigns. As we continue our European expansion, we are looking for an experienced and well-connected Influencer Marketing Advisor to lead our strategic growth in the Italian market.
About the Role:
This is a high-impact, strategic advisory role aimed at professionals with a deep understanding of influencer marketing in Italy. You will act as a local champion for Primetag’s platform, helping us build presence and credibility in the Italian market through your expertise, insights, and relationships.
We are seeking candidates who are not only experienced in the space but who bring a visionary and hands-on approach. Whether you’ve worked in an agency, on the brand side, or both — what matters is your network, influence, and your passion for innovation in influencer marketing.
What You’ll Do:
Lead Local Growth: Drive adoption of Primetag’s influencer marketing platform across Italy, focusing on brand, agency, and influencer engagement.
Strategic Partner: Serve as a thought leader and strategic advisor for clients, guiding them on how to best use our platform to maximize ROI and relevance.
Network Activation: Leverage your existing relationships in the influencer marketing ecosystem — including brands, creators, agencies, and other stakeholders — to create new business opportunities.
Market Insights: Track and report on market trends, user behavior, and evolving needs to inform product and marketing strategy.
Cross-Functional Collaboration: Work closely with global product, marketing, and sales teams to ensure go-to-market success in Italy.
Local Initiatives: Contribute to brand visibility by organizing or participating in relevant industry events and meetups.
What We’re Looking For:
Extensive experience in influencer marketing, either agency-side or in-house, ideally both
Deep knowledge of the Italian market, including key players, trends, and dynamics
A strong, active network of influencer marketing professionals (agencies, brands, creators)
Strategic thinking paired with data fluency — you can read insights and turn them into action
Fluent in both Italian and English
Excellent communication and presentation skills
Self-starter who thrives in remote, flexible environments
Passion for innovation and working with a platform that is shaping the future of influencer marketing
Why Join Us:
This is a unique opportunity to help shape the go-to-market strategy of a pioneering platform, directly influencing how it is received in one of Europe’s key influencer markets. You’ll work with a forward-thinking, supportive international team, with the flexibility to bring your personal approach to the role.
If you're passionate about influencer marketing and ready to make a tangible impact — let's talk.