Job Description
Help your clients grow their business by partnering with them to draw compelling insights from Nielsen data. The Analytics Consultant will be curious, self-motivated and have a creative touch.
Leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling presentations about brand, market, industry and category trends in response to your client’s business needs. You will work with a cross functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment.
The Advanced Analytics Consultant will partner with modelling teams to develop econometric models that incorporate numerous factors impacting sales performance (pricing, promotions and competitive activities, range) to help isolate what's really driving consumers' purchase decisions and identify the most effective strategies to achieve client’s profitability objectives.
Presenting often to senior client stakeholders, this role provides a platform to influence client strategy at the highest levels and demands strong commercial and analytical capability.
RESPONSIBILITIES
- Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals (eg. participating in business cycles such as brand planning & range reviews etc.)
- Coordinate cross country/categories projects
- Champion of some solutions - articulate with PL, modelling, CS
- Lead trainings
- Proactively develop thought leadership to be shared both internally and externally with a view to addressing client business issues and promoting new thinking
- Subject matter expert in PnP
- Knowledgeable in Shelf Architect and Market Structure, as well as awareness of the wider SA&I business
- Client ownership of assigned accounts, strengthening relationships through a deep understanding of client’s issues and providing value-add expertise in pricing & Strategic Revenue Management
- Analysis of client engagement to drive deep integration & satisfaction
REQUIREMENTS
- Exceptionally strong analysis, insight generation and visualization skills, focusing on statistics, economics, and marketing research as an advantage
- Understand PnP solutions, ASO and MS, business issues, research methods, analysis and techniques
- Analysis of model outputs to deliver consultative recommendations
- Knowledge of statistical methods
- Excellent project management
- Excellent time management and prioritisation skills with a proven track record of delivering projects on time
- Problem solving and solutions orientated
- Perform work accurately and effectively with attention to detail
- Engaging presenter
- Ability to work independently
- Good at building relationships, internally and with clients
- Strong verbal and written communication skills
- An understanding of the FMCG industry and trends and implications for our clients and their brands
- Advising Commercial Team on development of proposals and project design based on client need
- Capable of leveraging tools such as Microsoft excel and PowerPoint
- Ability to articulate technical information in a simple, impactful way
- Ability to operate and influence across various levels and stakeholders in the organization
- BA/BS required or equivalent business experience
- 2-4 years research related roles with focus on marketing analytics and modelling
- Previous experience in the FMCG sector, preferably within brand, category management, trade marketing, consumer insights or revenue management
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion