About EveryWatch:
EveryWatch is a forward-thinking technology company, positioned in the field of luxury watches. The company provides data insights regarding multiple facets of the watch market, for the benefit of watch enthusiasts, collectors, retailers and major watch brands. By leveraging AI, advanced analytics, and proprietary digital tools, EveryWatch delivers market transparency, empowering users to make informed purchasing, investment and strategic decisions in the luxury watch space.
Position Overview:
We are seeking a Digital Performance Marketing Manager to lead our paid media, growth, and acquisition efforts across multiple digital channels. This individual will play a key role in optimizing EveryWatch’s marketing strategies to drive customer acquisition, engagement, and retention. The ideal candidate is data-driven, results-oriented, and passionate about leveraging digital marketing to scale an innovative technology platform within the luxury watch industry.
Key Responsibilities:
- Performance Marketing Strategy: Develop and execute multi-channel digital marketing campaigns across paid search, social media, and display marketing to drive customer acquisition and revenue growth.
- SEO & SEM Management: Optimize search engine marketing (Google Ads, etc.) and organic search performance to enhance visibility and drive traffic.
- Paid Social & Retargeting: Manage and optimize paid social campaigns (Meta, LinkedIn, etc.) and remarketing efforts to improve engagement and conversion rates.
- Analytics & Reporting: Track, measure, and analyze key performance metrics using Google Analytics, CRM, and marketing automation tools, ensuring continuous optimization.
- Conversion Rate Optimization (CRO): Develop A/B testing strategies for landing pages, ads, and website elements to maximize conversions.
- Budget Management: Oversee digital marketing budgets, ensuring optimal allocation of resources to maximize ROI.
- Collaboration & Stakeholder Management: Work closely with content, product, and sales teams to align marketing initiatives with business goals.
- Market & Competitor Analysis: Stay updated on industry trends, competitive landscape, and emerging digital marketing technologies to refine strategies.
Requirements
- Bachelor’s degree in Business Management, Marketing & Communications, or a related area of study.
- 4+ years of experience in digital marketing, performance marketing, or growth marketing, preferably within an e-commerce, SaaS, or technology-driven platform.
- Strong expertise in paid media, Google Ads, Facebook Ads, and programmatic advertising.
- Proficiency in Google Analytics, Google Tag Manager, and marketing automation platforms (HubSpot, Marketo, etc.).
- Experience with SEO, SEM, and conversion rate optimization (CRO).
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Experience in a startup or the venture capital space is a plus.
- Excellent level of spoken and written English is a MUST.
- Passion for luxury watches and the broader collector ecosystem is a plus.
Benefits
- Competitive Salary: USD salary based on skills and expertise brought to the role.
- Professional Development: Working at EverWatch offers the opportunity to work in a dynamic and rapidly growing company, providing ample room for professional growth and development.
- Exposure to Diverse Team: The role offers exposure to working with a diverse team which can provide a broad range of insights and experience, contributing to a well-rounded professional background.
- Remote Work Opportunity: The job description mentions the possibility of working remotely, which can provide a flexible work environment and the opportunity to work from anywhere. This flexibility can lead to a better work-life balance and increased productivity for individuals who value remote work arrangements.