We are seeking a dedicated and dynamic individual to join our affiliate team, focusing on managing an expanding network of affiliates. This role primarily involves collaborating with prominent KOLs to ensure the effectiveness of their promotional efforts. A significant aspect of the position includes liaising with various internal departments to equip affiliates with the necessary assets and tools to attract more users to Binance. The ideal candidate will possess an analytical mindset, a background in marketing or public relations, and excellent communication skills for both internal and external interactions. Given Binance's extensive affiliate network, you will be expected to deliver exceptional value through your work, surpassing competitors in the quest for top affiliates.
The role requires proficiency in using in-house tools, necessitating quick learning and collaboration with developers to enhance systems and interfaces, resolve issues, and conduct comprehensive analyses of existing data.
Before applying, please conduct an analysis of the current affiliate program and submit a brief cover letter outlining the next steps Binance should take to further expand the affiliate channel. You will also be required to complete a complex test challenge following the initial interview.
Responsibilities:
- Growing affiliate network: cold outreach to YouTubers, Media, Influencers. Negotiations, onboarding, paperwork if needed
- Managing key accounts: regular communication with affiliates, analyzing their performance, and offer recommendations on how to improve
- Creating and executing promotional campaigns with a focus on ROI
- Building reports using internal data, optimizing overall affiliate channel performance
- Monitoring competitor space and adjusting our strategy accordingly
- Fraud detection, revealing the new scam schemes and any sort of manipulation by partners
Requirements:
- Experience in managing large affiliate programs, preferably in the fintech space, ideally in the crypto space
- A business development background is a plus
- Understanding of the crypto space
- Excellent communication and presentation skills
- Experience in working with media, celebrities, key partners, or influencers
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
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