Job Description
Zendesk’s award-winning marketing team is looking for a highly collaborative, hands-on campaign marketing manager. The successful candidate will be responsible for executing multi-channel marketing campaigns for the EMEA region for our SMB (small & medium sized business) segment across the entire customer lifecycle - from demand generation to expansion and retention. This role will involve liaising between EMEA Field Marketing, Global Campaigns and SMB sales teams as well as close collaboration with cross-functional marketing and shared service teams.
If you have a passion for creative and engaging campaign marketing, can drive critical initiatives toward shared objectives, have strong problem-solving skills, and are comfortable leading both yourself and an ambitious team, we want to hear from you.
Please note that we work on Hybrid model so that you can benefit from working from home and at same time being able to enjoy the amazing office perks and events we have onsite.
Responsibilities
Collaborate with cross-functional teams to plan and execute campaigns across email, social media, content marketing, virtual and in-person events, and other channels as needed
Develop and own program management, reporting, analysis and insights for key global marketing campaigns launched for EMEA audience in the SMB segment
Work with the Regional Field Marketing and extended go-to-market teams to drive regional campaign adaptation, execution and adoption
Collaborate with Global Campaigns team and peers from other regions on scaling existing programmes in EMEA, as well as represent regional perspective and feedback on the global initiatives
Stay up-to-date with industry trends, competitive landscape, and emerging technologies to identify new opportunities and best practices
Requirements
BA/BS degree in Marketing, Business or related field
5+ years experience in B2B marketing, campaign management or field marketing, international experience and SaaS focus preferred
Proven track record of developing and executing successful multi-channel marketing campaigns
Excellent written and verbal communication skills, with the ability to write compelling copy
Data-driven approach to report regularly on metrics, identify where data is lacking and work with operational teams to improve processes; familiarity with Salesforce and Tableau is a plus
Exceptional project management and prioritization skills, managing multiple timelines with different stakeholders
Customer-focused with enthusiasm & empathy to help businesses improve how they engage with their customers
Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.